Turbocharge Search Impact With AM/FM Radio
…halo of TV, paid search ROI declines by 21%. Clearly TV has a big impact on search. Does AM/FM radio also drive search lift? That’s what a study commissioned by…
Rational Versus Emotional Creative: Short-Term And Long-Term Impact
…management guru Peter Drucker’s sage observation: “Long-term results cannot be achieved by piling short-term results on short-term results.” AM/FM radio ad copy should be seen as a tool. Different kinds…
As Search Costs Increase, AM/FM Radio Is A Smart Way To Grow Customers
…Paid search costs are exploding Traditional media has stronger ROI than search and social Search and social impact drop when traditional media is reduced AM/FM radio generates strong increases in…
Brand Building Campaigns: The Secret To Growing Site Traffic And Search Volume
…right. Search volumes are indicated on the vertical axis. The stronger the brand, the greater the search volume. The more a brand is known, the more people will search for…
Seven Marketing Strategies For An Uncertain Economy
…sales uplift through a series of short-term sales spikes that quickly collapse. Sales activation campaigns don’t build long-term sales. They are the “carbs of advertising,” a sugar rush of short-term…
Focus On Quality Audio Creative Instead Of Length Of Ad – Here’s Why
…studies for their book The Long and Short of It: Balancing Short and Long-Term Marketing Strategies. Based in London, the Institute of Practitioners in Advertising (the IPA), maintains the IPA…
Marketing Strategies For An Unpredictable Economy: How A Focus On Emotional Campaigns And A Budget Shift To AM/FM Radio Can Keep Brands Afloat During Financial Uncertainty
…don’t build long-term sales. They are the “carbs of advertising,” a sugar rush of short-term sales uplift and then a crash. Brand building ads (indicated by the blue line) are…
JUDGES ANNOUNCED FOR CUMULUS MEDIA’S NASH NEXT 2017, THE 3RD ANNUAL NATIONAL AND GRASSROOTS SEARCH FOR AMERICA’S NEWEST COUNTRY STAR
…Next. The one-of-a-kind national and grassroots talent search and artist development program for Country music culminates with a finale event open to the public on November 1 from 7:00 –…
Brand Building AM/FM Radio Campaigns Are Key As Auto Parts Shoppers Shift To Direct-To-Consumer Retailers
…a series of short-term sales spikes that quickly collapse. They decay fast and don’t build long-term sales. Sales activation campaigns (the grey line below) are the “carbs of advertising:” a…
ROCK IS ON THE RISE AND CUMULUS MEDIA EXTENDS “NEXT” FRANCHISE WITH LAUNCH OF NEXT2ROCK 2017, A NATIONAL AND LOCAL GRASSROOTS SEARCH FOR AMERICA’S NEWEST ROCK STAR
…newest rock star than a national and local grassroots search led by Cumulus Media. Kicking off today, Cumulus’ neXt2rock 2017 competition pays tribute to the great tradition of radio as…